fishing industry

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ICAST is the biggest event in the fishing industry — but no one’s talking about the real problem. In this video, I break down why I believe ICAST is in serious trouble not only being overshadowed by the Bassmaster Classic, but how it’s falling into the same trap as tournament bass fishing: out of touch, overhyped, and disconnected from the everyday angler. From empty booths to influencer overload and industry echo chambers, ICAST 2024 feels more like a fading trade show than the pulse of fishing innovation. If things don’t change, I don’t think it lasts. Whether you’re a weekend angler, industry insider, or just tired of the same old hype, this is a conversation we need to have. #icast2025 #bassfishing #tournament #icast #fishingtips

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Real Fishing, YouTube, grassroots bass anglers, weekend warriors – has the fishing industry got on board? Why does it seem that the industry HATES this class of anglers. I’ve been been shooting videos for years and it still seems to me like there is a disconnect even a hateful relationship between the fishing industry and those of us average people creating content, fishing the tackle and equipment, and creating an alternative media to the mainstream tournament scene that has been the industry tradition. Real fishing is happening every day – from a bank, from a boat, from a kayak – maybe the word hate is an overstatement but there’s definitely a sense that we’re looked down upon – even though what we’re doing is highlighting real fishing in real time. The Googan Squad and guys like Andrew Flair are perfect examples of this. He’s been able to tap into an audience of anglers that has been totally neglected by the fishing industry. Even now, that audience seems to be disregarded even though its obviously starving for real fishing content – as well as the fact that these are the anglers that will form the fishing scene 10 years from now!

What’s you’re opinion – where are we at when it comes to fishing and the fishing industry? Is it diverging, is it coming together, is it just going to get even more segmented and specialized? Throw your comments below!

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